Free Hosting

Free is the favorite word for people today. They congregate everywhere this word is spoken. Normally they say that they’ve something different, generally it means nothing. Free means you’re getting nothing rather than getting something without any cost. Does the same thing apply on web hosting in India? Web hosting is the same so it does not make any difference if you choose free service or paid. However, free hosting service has its own set of limitations that will keep you from taking your website to the next level. So, as an example, free web hosting will not allow you to put revenue banners on your website. But, this does not make any difference as hosting is free so there’s nothing to lose. Let’s check on the major advantages and disadvantages of free web hosting services and notice if they’re useful or useless.
If you’re getting free hosting then it means you’re getting a space on the World Wide Web without investing a single penny. You do have some limitations but you’ll have to accept the fact that at initial stage you don’t need more expensive hosting services. So, as an example, if you and your friends have small video game community and need to create a easy website for it then free web hosting is what you should look for. Since the web site is only for small group of people to interact with each other and they also have the URL of the website. So you don’t have to rely on search engines only if you’re not expecting to make any revenue. It is very simple, easy and yes it is also free of cost. The only investment that you need to make is purchasing a domain name which will hardly cost you any money.
Free hosting can only do so much. To develop a easy marketing website associated with hosting than you should not find free web hosting in India services to accomplish your goals. The website will always have zero traffic hits and you’ll stay there for eternity depending on the URL that cannot be controlled. Hence, if you need to move your website to the next level you’ll have to find some payable web hosting services that will give you complete access to your web account with required applications and tools.
Free web hosting in India services offers limited services. You will have to upgrade your services to do much with your website. However, free web hosting will be beneficial for you if your needs are local.
word is spoken. Normally they say that they’ve something different, generally it means nothing. Free means you’re getting nothing rather than getting something without any cost. Does the same thing apply on web hosting in India? Web hosting is the same so it does not make any difference if you choose free service or paid. However, free hosting service has its own set of limitations that will keep you from taking your website to the next level. So, as an example, free web hosting will not allow you to put revenue banners on your website. But, this does not make any difference as hosting is free so there’s nothing to lose. Let’s check on the major advantages and disadvantages of free web hosting services and notice if they’re useful or useless.

Content Management System

Does your business or that of your clients’ have an online presence, of any sort? As you are reading this online, I’ll assume that the answer is ‘yes’. If I’m wrong, then I invite you to join the 21st Century way of doing business, albeit a little late.

Here I want to offer some ideas about why it is important to have a content creation strategy, instead of the often ad hoc approach that marketers have. Your strategy might be modest (2 blog posts a month) or full-on (daily posts, weekly press releases, social media posting schedule etc), but having that strategy and implementing it, will keep you on track in an online business environment that is full of distractions and talk of the ‘next big thing’.

I’m not alone in this view, nor is it based on the need to create more business for myself (!). Hubspot’s recent 2012 report on the “State of Inbound Marketing” has really driven this point home. How often new posts are added to blogs, and how this frequency relates to customer/client acquisition, the following was revealed:

* Companies which posted more then once a day enjoyed a customer acquisition rate of 92% – Those who posted once a day enjoyed a customer acquisition rate of 78% – Those who only posted 2 or 3 each week had a customer acquisition rate of 70% – Weekly postings generated a rate of 66% acquisition and monhtly postings acquired only a 56% rating (HubSpot, 2012)

The principal demonstrated here is: the more frequently you post, the more customers and leads you’ll attract. There are several reasons why this is so:

* If clients, visitors and customers know that they will be seeing regular new content they’ll visit your blog or site more often, and look for any alerts that you send out, and refer their friends.

* They will begin to trust you, the recommendations you offer, and, importantly, your brand. Trusting visitors become leads, who will convert into customers, then loyalists, and, ideally, advocates for your business/service/product/brand.

* Google and other search engines rate those websites that regularly offer new, unique content. Fresh, unique, relevant content means better search engine rankings.

So here’s the challenge: how will you be able to come up with all the time and ideas needed to create fresh posts several times each day?

Create A Schedule For Your Editorial Activities

To help you get started, first put together an editorial schedule. This is a way of holding yourself or anyone else handling content creation accountable. Begin by determining what kind of schedule you’ll set up (weekly, bi monthly, monthly or annually) and then start listing your business, its brand, or the product or service orientated content ideas.

Avoid sticking only to blog posts however, expand your horizons by including ideas for eBooks, white papers, social media posts, webinars, press releases, document sharing and more.

Next, to keep your blog ahead of the schedule, start identifying content source opportunities – setting up Google Alerts for the key terms used in your niche will help. It’s all too common for a business to start falling behind, then, once this happens the problem can turn into a chore and begin falling far behind schedule.

The final step to take: implementing and maintaining your content. One option available for facilitating this activity effectively is software for customer relationship management(CRM) and Content Management systems (CMS). Investing in these kinds of systems can potentially allow you to form an almost one step management of adding and keeping your blog and website’s content organized while simultaneously updating each of your social media accounts.

I use WordPress for my sites, and this allows me to add content in advance and nominate its automatic publishing date. This is great if you want to take the plunge and outsource a batch of content that can be loaded at once, but drip-released over a period of weeks or months.

Getting Other Teams Involved

If you’re planning on creating your business orientated content single-handedly, then the past will reveal that you’re headed for failure. By involve your company’s teams in the creation of relevant content relevant, or by taking things to the a more professional level, and outsourcing your content to those skilled in this fine niche, you will tap into a wealth of content ideas – ideas that you may not even recognize exist.

To illustrate, the people who manage your customer service are likely to have great content ideas. Comprised of the people who assist and interact with your customers and leads each day, your customer service staff know the types of people that make up your target market. They know what they are looking for, what they love or struggle with regarding your products and services, and how they use your products and services – the are in the best position too to ask for customer service testimonials.

When getting other teams involved, be sure there’s a set procedure for content and idea submission, or you may find yourself burdened with more material then you can handle!

Don’t Leave Out The Visuals

Did you know that Pinterest has now become the Internet’s 3rd most popular social media website (according to Mashable, 2012)? This means that more then ever before, it’s is now vital, to have relevant content that is both visually and textually engaging. Providing visual content will lend your business additional online exposure and if you produce it yourself, it’s free – so remember to have a camera/camera phone on hand to capture images of displays, labels, new shipments arriving off a ship or truck etc and keep them in an easily accessible folder.(using Dropbox myself, I find it’s especially convenient for storing images, particularly when you want other team members to access them).

This is not the only advantage though. Visual content boosts user engagement and also aids the development of your brand’s identity. Earlier this year, Simply Measured reported that just having an image or anything visual incorporated into a social media post can increase your site’s visitor engagement by 65%.

The reason is that:

– Infographics and other types of visual content can showcase content in a way that can be instantly processed by people who think ‘visually’. And because they are attention-grabbing (at least the good ones are!) they have a much greater chances of being shared, increasing your business/product’s online exposure.

– Content that’s appealing visually attracts visitors’ eyes and peeks their interest and curiosity.

– According to a study conducted by the US Government, 83% of learning is achieved visually (OHSA, May 1996) – so the more visual the content that you include to accompany your written content, the more memorable it will be.

The key concept here is that you need to become aware of opportunities upon which to base content – content that is both textual and visual.

If your organization is holding a holiday party or participating in volunteer event, take some pictures and post them online.

If you’ve ran a survey or gathered a lot of information that will help promote a product or service you’re selling or demonstrate your company’s industry related expertise, combine them into an infograph.

Any customer/client testimonials that you have can also be included in your visual content.

Opportunities are abundant, so any business, regardless of whether it’s a medium or smaller sized company or a one-man band, can take implement a content strategy that will enhance its online presence. You can keep it really simple, but I recommend you take the time to make it happen.

Benefits of using a wordpress developer

wordpress development

You might think that WordPress is only used for blogging, but this is not the case as word press can also be used as a web developer. Though they are different from using a general website developer and may be confusing to use, you’ll find that they have many other features that you can take advantage of. Let’s take a look at the following benefits of a WordPress developer.

Content Management

The word press developer allows to organise and manage your content whenever you need. The feature allows easy access to write or edit any contents on your website. It’s a great tool for keeping your contents up to date.

Search Engine

It has a search engine where you can search for any tools you need to develop your website. This will help you save time when looking for a particular tool. WordPress is also search engine friendly meaning your website will get a head start on getting ranked in search engines.

Customizable

A WordPress site is fully customisable which allows you to be creative as you want when building your website. A unique website will help you stand out from the rest of your competition.

Extensions and Plugins

You can install various of plugins and extensions from a WordPress system. They currently have a library of 40,000+ plugins and extensions on their system. These plug ins are great to add as a feature on your website. For instance, you can install a plug in for forums, image gallery, video players, widgets, shopping carts and much more.

Administration

You can control everything on your website by simply using the administrator control panel within your website.

SEO friendly

Their building structure contains features for SEO purposes and link building. The features include tags, links and automatic filters.

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